TRUST CENTRE

Data Retention

BetterBeGood stores what it needs to protect your attention, not everything forever.

Last updated: May 14, 2026

Retention categories

Raw email bodies should be retained only as long as needed for parsing, safety, support, debugging, or a user-selected archive setting.

Parsed offer data, sender metadata, muted sender settings, preferences, digest history, feedback, and billing records may have different retention periods because they support different product and legal needs.

Deletion

Deletion should cover aliases, raw email objects, parsed content, offer records where feasible, digest history, preferences, feedback, and account data.

Some billing, security, abuse, and audit records may be retained when required for legal, accounting, fraud-prevention, or operational reasons.

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