Privacy Policy

Last updated: May 15, 2026

1. Data We Collect

When you use BetterBeGood, we collect:

  • Account data: email, password hash, display name
  • Email data: promotional emails you forward via our email alias
  • Usage data: pages visited, preferences, filters, feedback
  • Payment data: Stripe customer ID (we never store credit card details)
  • Logs: IP address, user agent, timestamps for security

2. How We Use Your Data

  • Deliver and rank promotional emails using AI
  • Send you daily/weekly digests of ranked offers
  • Process your subscription payments
  • Prevent fraud and unauthorized access
  • Improve our service based on your feedback
  • Send transactional emails (password resets, receipts, etc.)

3. Data Retention

We retain your data as long as your account is active. You can request deletion at any time by emailing delete@betterbegood.email with your account email. We will delete all personal data within 30 days, except where required by law.

4. GDPR & Data Rights

If you are in the EU, you have the right to:

  • Access: Request a copy of your data
  • Rectify: Correct inaccurate information
  • Erase: Request deletion (right to be forgotten)
  • Restrict: Limit how we use your data
  • Portability: Export your data in a standard format
  • Object: Opt-out of processing

Contact us at privacy@betterbegood.email to exercise these rights.

5. CAN-SPAM Compliance

Every email we send includes:

  • Unsubscribe link at the bottom
  • Our physical address
  • Clear identification as promotional email

You can pause digests anytime by clicking "Pause digest" in Preferences or via the unsubscribe link in any email.

6. Security

Your data is encrypted in transit (TLS 1.3) and at rest. Passwords are hashed using bcryptjs. We do not share your data with third parties except:

  • Stripe: For payment processing (PCI DSS compliant)
  • Resend: For email delivery
  • Anthropic: For AI email ranking (we send email text only, no PII)
  • Legal: If required by law

7. Cookies & Tracking

We use:

  • Session cookie: Keeps you logged in (httpOnly, secure, expires in 7 days)
  • Analytics: Google Analytics and Meta Pixel to measure traffic (anonymized)
  • No third-party ads: We don't sell your data to advertisers

8. Contact Us

Questions about this policy? Email us:

  • Privacy concerns: privacy@betterbegood.email
  • Delete my account: delete@betterbegood.email
  • General support: support@betterbegood.email

GDPR Data Processing Agreement

BetterBeGood processes personal data in accordance with GDPR. Our Data Controller is BetterBeGood Ltd. If you are a resident of the EU/EEA, your data is processed lawfully under the legitimate interest basis (email management service) and with your explicit consent (for AI ranking). You can withdraw consent anytime.